Post by account_disabled on Feb 22, 2024 3:51:21 GMT -6
This generation has no authority figures. They trust their friends more than famous names. They trust bloggers. Before making a purchase, they read product/service reviews and compare different offers. But sometimes they allow themselves to act spontaneously and make emotional decisions if the brand manages to capture their attention. Millennials don't make big purchases that often (they rent an apartment more than they buy), they buy appliances, gadgets, sportswear and vitamins (mostly online).
In advertising, they are influenced by emotional Chinese UK Phone Number List messages, innovations and non-standard solutions. Best communication channels: Internet and social networks, including interactive advertising. Generation Z Generation Z Born between 2003 and 2023 , thanks to the development of the Internet, representatives of this generation are much smarter, they understand all new trends and quickly adopt them. This generation is not afraid to raise their voice, express their opinion openly, does not shy away from talking about inequality and other painful topics.
This generation was literally born with a smartphone in hand. They know better than other generations in technology, in the information environment, they understand homes in a moment, they soon find out what they like and what they don't like. They prefer audio and video content to reading. It is difficult for them to perceive a large amount of information. But not because of laziness, but because of the fast pace of development of the modern world.
In advertising, they are influenced by emotional Chinese UK Phone Number List messages, innovations and non-standard solutions. Best communication channels: Internet and social networks, including interactive advertising. Generation Z Generation Z Born between 2003 and 2023 , thanks to the development of the Internet, representatives of this generation are much smarter, they understand all new trends and quickly adopt them. This generation is not afraid to raise their voice, express their opinion openly, does not shy away from talking about inequality and other painful topics.
This generation was literally born with a smartphone in hand. They know better than other generations in technology, in the information environment, they understand homes in a moment, they soon find out what they like and what they don't like. They prefer audio and video content to reading. It is difficult for them to perceive a large amount of information. But not because of laziness, but because of the fast pace of development of the modern world.
